Dream it.

I can help you conceptualize a compelling story based on your desired results. We can boost sales by focusing on the pain points your product or service solves or inspire brand loyalty by creating an inspiring narrative that emotionally resonates with your target audience. Beautiful images are meaningless without the right context. We need to answer the basics: Who, what, when, where, why how? I need to learn about your business and visualize what a “successful” video production campaign means for you. What mediums are the best host for your message? What are your competitors doing well and poorly?

Plan it

We need big ideas. But the world is full of abandoned inspiration. This is where we mold the clay dense in creative nutrients into something tangible. A mood board becomes a script, which gives birth to a shot list. We discover a tone and aesthetic.

Did you know colors have an enormous impact on our emotions? It’s science. For example, the color pink is known to create associations with concepts of “relief.” Can you think of a particular bubble gum flavored product that specifically offers that after indulging in wings and pizza? These are the things we think about.

We scout locations and cast appropriate talent, hire crew when needed, and at times hash out some of the boring but crucial details of pre-production such as location permits, and optimizing your budget for the best results. Obsessing over the details gives us the creativity and flexibility to pivot and adapt should something come out of left field later.

Shoot it.

This is the big date where the lightning strikes and gives life to the dormant concepts of our pre-production. We use state-of-the-art cameras, appropriate lenses for the story, cinematic lighting, and whatever appropriate tools are needed to create beautiful images that serve as the vessel for the underlying message intended for your audience. We get it done on time and on budget while maintaining flexibility for happy accidents.

Cut It.

The story is made in the edit. There’s a reason why people win Academy Awards for it. You can have shots bursting with beauty painted by angels themselves, and still have people click away after twenty seconds. There is no shortage of wonderfully shot films mangled with pacing issues. Great cinematography is a must, but you need to trim the fat and hit the right emotional beats. This is where we cut the teeth of your narrative, revise it, and optimize it for the intended platform.