Ransom Everglades
Video production series highlighting core values to drive enrollment and donations for the school’s endowment.
The Brief
The prestigious Ransom Everglades School in Miami came to me with a problem: They Were lagging behind in a modern world that engages predominately with screens and was struggling to connect with prospective donors and potential enrollments. They were also struggling to maintain positive public relations with their local community who skeptically questioned the value of such an elite, exclusive institution in the local neighborhood.
Below is a “highlight” reel for the school’s website that consolidates the core values and programs we visit in detail with the videos further down the page.
And so the story goes…
We an ambitious and lengthy series of videos shot over the course of two school years due to the seasonal nature of school sports, activities, programs and the availability of staff, students and alumni. We shot over 50 interviews, and terabytes of B-roll ranging from classroom lectures, to DIY robots and even went out into the Everglades for a couple of excursions.
Through our videos we highlighted the multitude of charitable causes hosted by the students and staff, as well as, the diverse, intellectual, creative and athletic outlets the students adopt to broaden their horizons. They were shot in a corporate documentary style featuring well lit multicam interviews and cinematic b-roll.
Ransom Everglades Sailing Program
Ransom Everglades Athletics Program
